With a background spanning telecom analytics, early-stage startup execution, and an MSc in Data Science, I turn messy user behavior data into onboarding fixes, retention strategies, and product roadmaps that align user needs with business outcomes. I work across the full loop — from SQL and Python analysis to stakeholder-facing dashboards to the product decisions that follow.
| MSc Data Science | Pan Atlantic University (2024-2025) |
| BSc Management Information System | Covenant University (2017-2022) |
I used a public telecom dataset (7,000+ customer records) to practice a real product-analytics workflow: finding why customers churn, not just that they churn. The analysis traced the biggest losses back to weak onboarding and short-term contract structures.

• New customers churned at 56.8%
• Month-to-month users churned 18x more than long-term contract users
• Customers with low satisfaction scores consistently churned
• Retention improved significantly after long-term commitment

• Cohort retention analysis
• Feature adoption patterns
• Customer risk segmentation
• Offer effectiveness
• Contract behavior analysis

Fraud detection is fundamentally a trade-off problem between false positives and missed fraud. Using a public financial transactions dataset, I built and stress-tested five classification approaches (XGBoost, SVM, KNN, MLP) to compare their trade-offs, then deployed the strongest one as a working API. Python Machine Learning Model

Practiced building an exploratory Tableau dashboard on public retail sales data — surfacing revenue patterns by product line, region, and season the way I would for a real stakeholder-facing report. Retail Sales Data Analysis

Video Games Sales Analysis Dashboard.png
Used a public global video game sales dataset to explore how regional markets differ — a title that dominates in Japan can flop in North America — and broke down sales by publisher, platform, and genre to map where those gaps show up. [Publication](https://www.mdpi.com/1424-8220/22/8/3048)

Built a mock operational dashboard for a legal services use case, tracking performance metrics, workflow activity, and billing — practicing the kind of reporting that helps leadership spot bottlenecks and make staffing decisions. Legal Services Analysis
Used a public road accident dataset to practice identifying which conditions — geography, weather, vehicle type — most reliably predicted accident severity, the kind of analysis that informs real safety prioritization. https://bit.ly/3uZrrTk

Analyzed a public coffee sales dataset across product categories, roast types, and customer segments to practice surfacing which combinations actually drive revenue versus which just look busy. https://bit.ly/3IyZ0Pe
https://github.com/Tsemaye/SQL
Practiced SQL (JOINs, CASE statements, GROUP BY, aggregations, filtering) on a public employee dataset to explore demographics, salary bands, and tenure trends.
Product Manager @ Maestroverse (October 2025 - Present) Coordinated cross-functional execution across engineering, design, and social media teams in a pre-launch startup environment. Built and maintained internal documentation, workflows, and knowledge systems in Notion to support structured decision-making. Defined success criteria and tracked execution against milestones, flagging risks and driving resolution across teams. Served as the primary communication bridge between the founder and all functional teams, ensuring clarity and accountability on priorities.
Partner Support Volunteer @ YouVersion (June 2024 - February 2026) Analyzed 250+ recurring user inquiries to identify patterns and surface insights that improved internal support workflows. Synthesized user feedback into structured reports communicated to internal teams for process improvement. Maintained documentation and knowledge systems to improve response quality and operational efficiency.
Basic Technology Instructor/Teacher @ National Youth Service Corps (June 2022 - May 2023) Communicated technical concepts clearly to non-technical audiences and iterated on delivery based on feedback. Managed scheduling, resources, and operations for a structured learning environment of 200+ students.
Administrative Coordinator @ Quantum Business School (June 2020 - Nov 2020) Supported day-to-day administrative operations including scheduling, documentation, and process coordination. Identified inefficiencies in client scheduling and implemented workflow improvements that increased operational efficiency.
Isaiah 60